The Golden Rules of Blogging: Writing Posts Tips (Numismatic Blog Example)

What makes a blog post truly unforgettable? Is it the storytelling, the depth of research or the ability to hook readers from the first sentence? Writing a great blog is important—precision, rarity and detail matter. 

As Benjamin Franklin once said, "Either write something worth reading or do something worth writing." Today, we’re going to prove it on the numismatic website example. Do you want to write a blog post about the ancient Persian coins value or any other topic of this kind? Then you’re at the right place.  

Why Blog Is a Must?

If you regularly publish high-quality content, a website can improve its search engine ranking - it will be easier for potential visitors to discover the site through organic searches. Search engines favor fresh, relevant content, and a well-maintained blog helps achieve that with targeted keywords usage and attracting backlinks from reputable sources.

Another advantage of a blog is its contribution to lead generation. Well-structured blog posts can include calls to action that encourage visitors to sign up for newsletters, download resources or explore products and services. Over time, this builds an audience that can be nurtured through email marketing and personalized offers.

Unlike paid advertising, the impact of a well-written blog is long-lasting. Evergreen content, e.g., industry news, tutorials or research-backed articles, continues to attract visitors even months or years after publication. 

So, what should you do to make your blog successful?

1. A Hook That Grabs

A blog’s first sentence determines whether a reader stays or walks away. Start with something that sparks curiosity:

Ask a question: "What if a simple flea market find turned out to be a $1 million coin?"

Drop an unexpected fact: "The most expensive coin ever sold fetched over $18 million—could one be right in your collection?"

Use a quote that works: "Oscar Wilde once said, ‘I never travel without my diary. One should always have something sensational to read in the train.’ Your blog should be that diary for your audience."

If your first sentence is dull, you've already lost half your audience. Treat it like a gold coin at auction—make it impossible to ignore.

2. Content Should Flow Like a Well-Struck Coin

Great writing isn’t just about what you say; it’s how you say it. A numismatic blog shouldn’t read like a dry catalog but like an adventure. Structure your content to make it effortless to follow:

Short, punchy paragraphs: Too much text at once is like a hoard of unorganized coins—overwhelming.

Use dashes, colons and parentheses: Break monotony with variety (like a collector displaying gold and silver coins together).

Subheadings that are interesting for readers: "From the Mint to the Market: How Persian Coins Gained Their Value."

Imagine reading a blog that’s just one massive block of text—like finding a coin with no mint mark or year. Confusing, right?

3. Add a Dash of Personality (and Storytelling!)

"People don’t buy what you do; they buy why you do it." —Simon Sinek

A blog without personality is like a counterfeit coin—it might look real, but it has no value. Infuse your writing with passion:

Tell personal stories: "I once met a collector who mistook a rare Persian daric for a common replica—until an expert appraised it for $50,000!"

Use metaphors and idioms: A blog post without interesting structures is as valuable as a clipped coin—readers will spot the flaw instantly.

Work with emotion: "There’s nothing quite like the thrill of discovering a coin that’s traveled centuries to land in your hands."

4. Visuals and Formatting: A Blog Needs Its Own "Coin Luster"

Have you ever seen a perfectly preserved ancient coin? It gleams, draws the eye and feels special. Your blog should do the same. But how?

Include images: A photo of a rare numismatic piece makes value higher, just like a proof strike enhances a coin’s desirability.

Use blockquotes for emphasis:

"A picture is worth a thousand words, but a well-placed image in a blog is worth a thousand extra readers."

Bold important details: Readers skim—make sure they don’t miss the golden nuggets of your post.

No one wants to read a wall of text. Format your blog like a well-curated collection: each section, sentence and image should have purpose and beauty.

5. SEO Without Sounding Like a Clunky, Overused Coin Press

We all know we need SEO, but keyword stuffing makes content unreadable. Instead, be strategic:

Use synonyms and natural phrasing: "Ancient Persian coins value" can be phrased as "historical worth of Persian currency."

Answer real questions your audience asks: "What makes an ancient coin valuable? How can I tell if mine is rare?"

Incorporate LSI keywords: E.g.: gold starters, rare numismatic treasures, ancient currency trading (you should do research first).

Your blog should sound human, not like a machine-generated description from a coin grading website.

6. End With a Call to Action—Like a Final Bid at Auction

A great blog should make the reader do something:

• Engage: "What’s the rarest coin in your collection? Drop a comment below!"

• Subscribe: "Want more numismatic details? Join our collector’s newsletter!"

• Explore: "Curious about Persian coin history? Check out our guide."

The Gold Standard of Blogging

A blog, like a valuable coin, should be rare, well-structured and worth holding onto.

If you master engaging storytelling, SEO finesse and proper formatting, your content will be successful. In blogging, quality is a must and authenticity is priceless.

So, what’s your next blog post going to be about? Make it a masterpiece—one that collectors (and readers) will read years after.

Do you have any other pieces of advice for copywriters? Then leave your suggestions in the comments below. Thanks in advance and good luck!